Find Singapore influencers who fit your campaign.
Creator Matchmaker is a free Singapore influencer finder for brands looking for relevant creators without starting from a blank spreadsheet. Search approved profiles by niche, platform, content format, follower size and estimated collaboration budget, then review the strongest matches before deciding who is worth approaching.
The directory includes Singapore content creators across the platforms and industries currently represented in our database. Instead of giving you another generic list of popular influencers, the tool narrows the pool according to the campaign you are actually trying to run.
Search the Singapore creator directory.
Filter by market, industry, platform, content format, audience size and budget. The matcher ranks eligible profiles using the information recorded in the directory, including engagement and profile freshness.
Matches
How to find influencers in Singapore with Creator Matchmaker
Start with the campaign
Choose the market and industry that matter to the brief. A Singapore beauty launch needs a very different shortlist from a B2B software campaign, even when the creators have a similar follower count.
Choose the platform and format
Filter for the type of content you actually need, such as short-form video, photography, reviews or other formats currently available in the directory.
Set a sensible follower range and budget
Bigger is not automatically better. Nano and micro influencers can be useful when local relevance, niche fit or closer audience interaction matters more than raw reach.
Review the shortlist yourself
Open each current social profile and look at recent work, engagement quality, previous collaborations, tone and audience fit before making contact.
How the creator match score works
Creator Matchmaker compares your selected filters with the information attached to each approved creator profile. The score measures directory fit, not predicted campaign performance.
What should you check before hiring an influencer?
A creator finder can shorten the research process, but a match score should never replace looking at the creator's actual work.
- Whether recent content is still relevant to your category and campaign.
- Whether comments and engagement look genuine rather than merely high on paper.
- Whether the audience appears relevant to the Singapore market you want to reach.
- How naturally previous sponsored content fits the creator's usual style.
- What the quoted fee includes, especially deliverables, revisions and usage rights.
- Whether exclusivity, whitelisting or paid-media usage will cost extra.
- Whether the creator is currently available for your campaign timeline.
The strongest match is not necessarily the creator with the largest following. A smaller Singapore creator who already speaks to the right audience and produces the right type of content can be more useful than a much larger but loosely related account.
When a Singapore influencer finder is useful
Creator Matchmaker is designed for small businesses, founders and marketing teams that want to build an initial shortlist without paying for access to a giant influencer database.
Product seeding
Find nano and micro creators whose existing content is relevant enough that receiving the product would make sense to their audience.
Influencer campaigns
Narrow a larger Singapore creator pool into a shortlist that fits your category, platform, format and indicative budget.
UGC sourcing
Look for creators whose content style is suitable for short-form videos, demonstrations, reviews or other brand assets.
Local launches
Search for Singapore-based creators when local context and market familiarity matter more than broad international reach.
Singapore influencer finder FAQs
How can I find influencers in Singapore?
Start by defining the audience and campaign rather than searching by follower count alone. Creator Matchmaker lets you filter approved Singapore creator profiles by industry, platform, content format, follower size and estimated collaboration budget, then review the closest matches on their current social profiles before deciding who to contact.
Is Creator Matchmaker free to use?
Yes. Creator Matchmaker is a free creator discovery tool from The Tofu Group. You can use the public filters and review available matches without paying for access to the finder.
Which social platforms does the directory cover?
The directory shows platform options only when approved creator profiles for those platforms currently exist in the database. This may include Instagram, TikTok and other platforms as the directory expands.
Can I find micro influencers in Singapore with this tool?
Yes. You can filter creators by follower range to narrow the directory towards nano, micro or larger accounts where those tiers are represented. Follower count is only one filter; niche relevance, content quality and audience fit still matter.
Are follower counts and engagement rates live?
Not necessarily. Profiles are compiled from public information, approved submissions and research sources, and the directory records when a profile was last reviewed. Social metrics can change quickly, so current figures should be confirmed on the creator's live profile before making a campaign decision.
Are the estimated budget ranges official creator rates?
No. Where an indicative collaboration range is shown, it is a planning estimate rather than an official current rate card. Actual pricing depends on the creator, deliverables, usage rights, exclusivity, campaign duration and other requirements.
Does a high match score mean the creator will perform well?
No. The score measures how closely the information in a creator's directory profile fits the criteria selected in the tool. It is not a forecast of reach, sales, conversions or campaign performance.
Can The Tofu Group help with creator outreach and campaigns?
Yes. The free tool is designed for discovery and shortlisting. If you need help refining a brief, selecting creators, planning outreach or implementing a creator campaign, contact The Tofu Group or request a free growth review.
We can help plan the campaign too.
If you are not sure which creators to approach, what to offer or how to structure the campaign, The Tofu Group can help with shortlisting, campaign planning and implementation.