About The Tofu Group
The Tofu Group is a Singapore-based growth and marketing studio for small businesses, startups, publishers and founders. We work across search, content, AI visibility, creators and digital growth, with one important difference: the work stays with our team here in Singapore.
What we believe
The Tofu Group grew out of years spent working in marketing while also building websites, publishing projects and digital businesses of our own. That combination has made us fairly sceptical of marketing plans that look impressive on paper but do not make much sense for the business paying for them.
More content is not always the answer. A bigger ad budget is not always the answer, and being active on every platform certainly is not always the answer. We prefer to begin with something more useful: where are your customers already looking for what you do, what are they trying to find, and what is stopping them from choosing you?
A genuinely Singapore-based team
The people responsible for the thinking are also close to the execution. Our team is fully based in Singapore, and we do not offshore or outsource client delivery to a separate production team.
For Singapore businesses, details such as neighbourhood search behaviour, local competitors, how customers compare providers and the language people actually use can matter. We do not want those decisions separated from the people doing the work.
We keep strategy, analysis and implementation close together. There is no hand-off from a local account person to an anonymous fulfilment desk after the proposal is signed.
If we recommend something, we should be able to explain why we recommended it, how it was implemented and what we would change if the result is not what we expected.
What we work on
SEO, local SEO, Search Console analysis, internal linking and visibility across traditional and AI-assisted search.
Editorial strategy, landing pages, content refreshes and useful resources built around real questions and search behaviour.
Positioning, launch strategy, first-customer acquisition and deciding which channels deserve attention first.
Social strategy, community growth, creator discovery, outreach and influencer campaign support.
Google, Meta, TikTok, LinkedIn and retargeting, with equal attention paid to what happens after someone clicks.
Websites, publishing projects, free tools and digital businesses. We build our own things too.
Meet the founder
Founder · Marketer · Publisher · Website Builder
The Tofu Group was founded by Vivian Yeong, a Singapore-based marketer whose experience spans editorial, digital marketing, beauty and medical aesthetics, brand and product marketing, ecommerce and performance marketing.
Her career began in writing and editorial before moving into agency-side digital marketing and later into roles across beauty, medical aesthetics, nonprofit organisations, entertainment and performance-led growth. Alongside that work, she has spent years building and operating websites across travel, parenting, lifestyle, beauty, luxury, local directories and digital tools.
Running those projects means dealing with SEO beyond theory: growing traffic, losing rankings, fixing indexing problems, analysing Search Console data, updating established content and learning which ideas actually perform once they leave the spreadsheet.
View LinkedIn profile ↗Credentials & certifications
Certifications are not a substitute for results, but they are one useful way to show the training behind specific platforms and disciplines. The credentials below link to the issuer or verification page where available.
Operator experience
Client work is only one part of The Tofu Group. We continue to operate our own websites, publishing projects and digital experiments, which gives us somewhere to test ideas before turning them into recommendations for somebody else’s business.
We have seen pages grow into major traffic sources, websites recover after search declines and ideas we were convinced would perform go almost nowhere. The failures are useful too. They are a reminder that marketing is not a checklist, and that the useful answer is often found in the data after something has been tried.
See our case studies →The Small Steps Growth Framework
A business may not need 50 new articles. It may already have ten pages sitting just outside the strongest positions. It may not need a bigger advertising budget if the landing page is what is holding conversion back. It may not need the biggest influencer it can afford when a smaller creator has a much better audience fit.
We call this our Small Steps Growth Framework: diagnose the constraint, prioritise the smallest useful set of changes, prove what works with real data, then scale only when the evidence justifies it.
We would rather work out what deserves your money before helping you spend more of it.
Work with us
Whether you are starting something new, trying to grow an established business or staring at Search Console wondering what happened, we are happy to start by looking at what deserves attention first.
